Go from teammate to leader and smash your new manager role.

Join 1000s of managers trained by Heather to accelerate your leadership skills and confidence.

The exact systems, mindset tricks and methods Heather used to go from retail Assistant Manager to FTSE100 Director with world-class team retention and happiness.

We are OPEN for enrollment on Tuesday 14th Jan 2025.

results from 2024 students

  • Emma Tunbridge,
    Team leader, Pinnacle Rehab

    ⭐️⭐️⭐️⭐️⭐️

    I won ‘New Manager of the Year’ at work!

    Before joining Fresh Start, I wasn’t sure if I had the knowledge to be a strong leader.

    Now, after the course, I’ve not only gained confidence in my role but also won ‘New Manager of the Year’ at work!

    Huge thanks to Heather for creating such a game-changing course.

  • Adam Flight,
    Director of Payroll, MKS Accountancy

    ⭐️⭐️⭐️⭐️⭐️

    After following Heather’s work, signing up for Fresh Start was an easy decision.

    The course completely changed how I approach difficult conversations, and that was just one of the many takeaways.

    I even got the rest of my management team enrolled. Now, I’m running more effective meetings and maximizing our time in ways I hadn’t before.

  • Quynh Nguyen
    Manager, Process Data Engineer

    ⭐️⭐️⭐️⭐️⭐️

    Big results already – my team is more accountable, no more blame game!

    The course gave me the insights I wish I had as a new manager. Each module is clear, practical, and full of actionable takeaways.

    My confidence as a leader has skyrocketed. Thanks, Heather – can’t wait for the next one!

  • Rachel Noon
    General Manager, Melody Maison

    ⭐️⭐️⭐️⭐️⭐️

    This course has been sooooo vital for hearing other peoples thoughts and questions on the live Q&A sessions.

    Using the tools from this course, I can now breakdown so many of my current barriers and problems.

    I have made a difference to my team already and Heather you’re AMAZINGGGG!!!

  • Dexter Lawrence,
    Director, AL Accounts Ltd

    ⭐️⭐️⭐️⭐️⭐️

    I joined Fresh Start to sharpen my leadership skills and help my team perform at their best.

    The course offered so much valuable insight, but the biggest impact for me was learning how to delegate properly and manage difficult employees.

    It’s completely changed how I approach challenging situations - now, I stay calm, and focused. The result? A happier, more effective team and a more confident me!

  • Aya Ellebedy,
    People & Culture Business Partner, JUCR

    ⭐️⭐️⭐️⭐️⭐️

    As a first-time manager, I was lost and needed practical guidance.

    Heather made complex topics easy to understand, especially when it came to creating and implementing KPIs - a game-changer for someone like me who isn’t great with numbers.

    Now, I feel empowered, confident, and ready to lead. I’ll definitely be revisiting the course for guidance. Highly recommend!

  • Harriet Soane-Shaw,
    Supervisor, MKS Accountancy

    ⭐️⭐️⭐️⭐️⭐️

    I've been a manager since 2022 but received no formal training so I joined Fresh Start. I feel so much more at ease in my role now.

    From changing my mindset to having the tools to guide myself around difficult conversations.

    The biggest thing I've learned from this course is that you're not born a great manager, you eventually grow and evolve into one by having the tools and the right mindset. Growth over perfection.

  • Lauren Coddington,
    Transfer Pricing Manager, Clyde & Co

    ⭐️⭐️⭐️⭐️⭐️

    Heather’s emphasis on regular, meaningful conversations gave me practical tools to lead with focus and empathy.

    I’m now confident in handling difficult conversations, knowing they’re essential for my team’s progress.

  • leadership training

    Megan Pirie,
    Business Development Manager, OAC Marketing

    ⭐️⭐️⭐️⭐️⭐️

    I have recently been promoted and felt I really needed some clear, strong points to always refer back to when wondering how to go about something.

    My biggest learning was to stop being nice, start being kind and that has really flipped my perspective on it's head. I now feel ready for whatever management might throw at me, and now feel ready to 'boss' it on my own.

  • Megan Stolz,
    Senior Client Operations Manager, Great Influence

    ⭐️⭐️⭐️⭐️⭐️

    The 'How to Build a Well-Oiled Resource Machine' module was a game-changer for me. It helped me zoom out and recognise the big-picture processes I could put in place alongside the 1% daily micro-improvements we strive for.

    I feel so much more confident!!

Learn management from a CPD accredited leadership expert, 8-figure business builder and Ex-FTSE100 Director.

The exact systems, mindset tricks and methods Heather used to go from retail Assistant Manager to FTSE100 Director with world-class team retention and happiness.

You’ll learn:

  • The bulletproof leadership mindset

  • How to prioritise like the top 1%

  • How to build a well oiled resource machine in your team

  • Tracking KPIs and getting your team to actually hit them

  • How to manage difficult employees, situations and conversations

 WHAT YOU WILL LEARN INSIDE

Make it stand out.

  • 4 tools to snap into the bulletproof leadership mindset

    Become a kind leader, who isn't afraid to have tough conversations

    Build respect through long term thinking

    How to effectively deal with drama in your team

    The only decision making framework you need for growth

  • How to prioritise like the top 1%

    Learn the perfect 1-on-1 system (with downloadable agendas)

    Know when to work 'on' not 'in'

    How to give strategic direction properly

    Prioritising personal development

  • How to build a well-oiled resource machine

    Learn to stop wasting your time with pointless tasks that don't move you forward, so you always have the most efficient and productive team

    How to delegate (in a way that inspires, not annoys, your team)

  • Tracking KPIs and getting your team to actually hit them

    Learn the foundations of KPIs and how to create the most effective ones

    How to stop your team holding back with blame and excuses

    Have clarity on each person's individual success measures

    The meeting rhythms you need to keep track and hit your targets

    The right communication and questions to hold your team accountable

  • How to manage difficult employees, situations and conversations

    Learn the self-awareness techniques needed to excel as a leader

    Exactly when and how to manage difficult conversations

    Exactly what to do when you have an underperforming employee

    Everything us managers need to know about letting people go

  • Get ready to own it on your own from here

    The final module will deeply empower you, leaving you feel confident to take your next steps in leadership alone

    Learn the important mindset principles that the greatest leaders use to feel confident and respected, even when times get tough

results from previous students

  • Emma Tunbridge,
    Team leader, Pinnacle Rehab

    I won ‘New Manager of the Year’ at work!

    Before joining Fresh Start, I wasn’t sure if I had the knowledge to be a strong leader.

    Now, after the course, I’ve not only gained confidence in my role but also won ‘New Manager of the Year’ at work!

    Huge thanks to Heather for creating such a game-changing course.

  • Adam Flight,
    Director of Payroll, MKS Accountancy

    After following Heather’s work, signing up for Fresh Start was an easy decision.

    The course completely changed how I approach difficult conversations, and that was just one of the many takeaways.

    I even got the rest of my management team enrolled. Now, I’m running more effective meetings and maximizing our time in ways I hadn’t before.

  • Quynh Nguyen
    Manager, Process Data Engineer

    Big results already – my team is more accountable, no more blame game!

    The course gave me the insights I wish I had as a new manager. Each module is clear, practical, and full of actionable takeaways.

    My confidence as a leader has skyrocketed. Thanks, Heather – can’t wait for the next one!

  • Rachel Noon
    General Manager, Melody Maison

    This course has been sooooo vital for hearing other peoples thoughts and questions on the live Q&A sessions.

    Using the tools from this course, I can now breakdown so many of my current barriers and problems.

    I have made a difference to my team already and Heather you’re AMAZINGGGG!!!

  • Aya Ellebedy,
    People & Culture Business Partner, JUCR

    As a first-time manager, I was lost and needed practical guidance.

    Heather made complex topics easy to understand, especially when it came to creating and implementing KPIs - a game-changer for someone like me who isn’t great with numbers.

    Now, I feel empowered, confident, and ready to lead. I’ll definitely be revisiting the course for guidance. Highly recommend!

  • Harriet Soane-Shaw,
    Supervisor, MKS Accountancy

    I've been a manager since 2022 but received no formal training so I joined Fresh Start. I feel so much more at ease in my role now.

    From changing my mindset to having the tools to guide myself around difficult conversations.

    The biggest thing I've learned from this course is that you're not born a great manager, you eventually grow and evolve into one by having the tools and the right mindset. Growth over perfection.

  • Dexter Lawrence,
    Director, AL Accounts Ltd

    I joined Fresh Start to sharpen my leadership skills and help my team perform at their best.

    The course offered so much valuable insight, but the biggest impact for me was learning how to delegate properly and manage difficult employees.

    It’s completely changed how I approach challenging situations - now, I stay calm, and focused. The result? A happier, more effective team and a more confident me!

  • Lauren Coddington,
    Transfer Pricing Manager, Clyde & Co

    The biggest takeaway for me was the power of intentionally investing time in each team member's development. Heather’s focus on regular, meaningful conversations with team members really opened my eyes.

    I feel more confident and balanced as a leader. Fresh Start gave me practical tools to lead in a way that’s both focused and empathetic.

    I’m not afraid to have difficult conversations anymore, because I know they’re key to helping my team grow and move forward.

  • Megan Pirie,
    Business Development Manager, OAC Marketing

    I have recently been promoted and felt I really needed some clear, strong points to always refer back to when wondering how to go about something. This is exactly what Fresh Start brought me.

    My favourite learning was definitely to stop being nice, start being kind and that has really flipped my perspective on it's head. I now feel ready for whatever management might throw at me, and now feel ready to 'boss' it on my own.

  • Megan Stolz,
    Senior Client Operations Manager, Great Influence

    After moving into a new role where I manage resources to ensure we are always delivering on what we say we will, I realised how crucial strong leadership skills were going to be.

    The 'How to Build a Well-Oiled Resource Machine' module was a game-changer for me. It helped me zoom out and recognise the big-picture processes I could put in place to complement the 1% daily micro-improvements we strive for.

    I feel so much more confident !!

Meet your teacher,
Heather Elkington

From her early days as an Assistant Manager on the shop floor at Harrods, to building and selling a tech company, and eventually rising to a Director role at a FTSE-100 corporation with 11,000 employees, managing 5 different teams.

Heather witnessed the contrast between teams with strong leadership - where innovation thrived and success followed - and those where leadership was lacking, resulting in low engagement and high turnover. Effective leadership makes or breaks a business.

Inspired by her own journey and the impact strong leadership can have, Heather founded Fresh Leadership World. Her mission is to teach new managers across the globe the unique principles that fueled her success and to build a world where everyone can truly love the work they do.

Heather is now a trusted, global leadership expert

With huge clients such as the Ministry of Defence, Abercrombie & Fitch and American Express - Heather is a TedX public speaker, writer, coach and trusted leadership expert. Heather has directly trained 10,000+ managers, and has reached 10s of millions with her work.

Heather built ‘Fresh Start’ to take new managers across the globe on the same journey she went on, turning them into high-performing leaders.

WHO IS THIS COURSE FOR?

This is perfect for you if...

  • You have been in a formal management position for less than 3 years.

  • Feel as though you’ve had little to no training.

  • Are ready to put in the work and take action to skyrocket your growth.

  • Have imposter syndrome over difficult conversations, dealing with team members who have recently been peers or who are older than you.

  • You feel as though your team don’t listen to you, they don’t care about hitting targets and their performance is lacking.

This won’t be right for you if…

  • You aren’t ready to face some fears and challenge yourself to grow.

  • You’re an experienced leader who feels fully confident with their leadership.

  • You are not willing to put in the work.

 

Why is leadership training so important?

69% of employees across the globe say their manager has a bigger impact on their mental health than their therapist or doctor. Yet only 15% of managers get any formal leadership training. They way we manage our workforce is broken.

Employees don't leave a bad company, we leave a bad boss - and with workforce demands changing every day, we need strong management training to improve culture, promote forward-thinking ideas and create psychological safety.

A recent survey found that for every £1 spent on leadership training, you'll get a £7 return on investment.

Gallup’s 2023 ‘The state of the workforce’ shows that companies using external facilitators for workshops see a 21% boost in profitability, thanks to fresh perspectives driving performance.

Management training is an easy way to retain top talent and attract the best new faces. Everyone in the company will be better equipped to develop strategy and increase agility and innovation. 

 FREQUENTLY ASKED QUESTIONS

  • There are 6 modules, 25 lessons.

    The behind-screen watching and learning is 15-45 mins long each week.

    Each module comes with a set of actions for the participants to work on each week, which will add in another hour or two. 

    Then we have a LIVE session each week, these aren't mandatory, but will give you extra accountability, and the opportunity to learn and connect with 100s of other managers across the globe.

    In total: 2-4hrs per week, for 6 consecutive weeks

  • I would heavily suggest you asking your workplace to pay for this instead of you personally - It’s a huge driver of revenue for their workplace.

    We have either pay in full, or pay in 2 options.

    Use this pack to send to them with all the info showing why it’s such a great investment for the company.

  • Feel you on this one - I did the same. This course is different for 2 reasons:

    • It’s not boring. Each module is super fun and highly engaging, with interactive actions and reflection.

    • The modules are designed not to be taken all at once. You need to only take 1 module per week, so you have chance to reflect and take action on the rest. This really helps to split up the workload and means you don't have to stay focussed for hours at a time.

    • The content comes from real growth and leadership experience, not just a consultant wanting to teach you the stuff in the text books.

  • The main course is self managed, and you take 1 module per week.

    We do then run LIVE Q&A sessions weekly, where Heather will answer all your questions from the modules, and you'll have chance to chat to other students to share challenges and learnings.

    The live sessions are ran at 4pm BST/11amET

  • Sure. If for any reason you're not happy with the course once you've been through it, just email me you reasons and I'll send you a refund.

    Although I promise you'll absolutely love it (just like everyone in round 1!)

  • I’d highly advise you purchase separately, so you can get individual CPD certificates and track your own actions/progress through the 6 weeks.

    Each one of you will take different actions, find different moments of inspiration and be able to double the output and effectiveness by holding each other accountable.

    For 3+ managers, email us at heather@freshleadershipworld.com and we can get you a group discount.

  • The course is very much built for early stage managers, but if you feel ready to upskill yourself then it will be super helpful to get that knowledge in early.

    However I'd advise you only doing this if you have a leadership role in the pipeline, or your company want to get you upskilled ready for that next step.

  • Once you’ve bought the course you have lifetime access.

    We run lives for 6 weeks, to hold everyone accountable to completing the 6 modules and the actions.

    But if you need longer, you are more than welcome to take longer!

    We will be updating and growing the course forevermore, and you're always welcome to join any more of the live events in the future.

  • Absolutely, each student will get a CPD-awarded certificate with their name, the course and some other details so they can proudly show their management certification.

    We will make sure toward the end of the 6 weeks, everyone gets guidance on making sure they have their certificate awarded properly from CPD.